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Wednesday, March 20 • 2:15pm - 3:15pm
Navigating the Line Between Data Privacy and Community Engagement

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Options for digital marketing platforms are growing, allowing for greater opportunities to engage patrons online. However, in this era of digital engagement, librarians must consider patron privacy. How do you navigate the need to tell the library’s story and stay within the bounds of data security? What do you look for in a vendor’s privacy policy? This session will help you learn about some of the tools available for targeted marketing, keeping data privacy in mind. We will also explore points to consider before launching a new digital marketing tool.


Karen Pundsack

Great River Regional Library
avatar for Paul Swanson

Paul Swanson

Technology Director, Minitex - U of M
Paul is the Technology Director at Minitex, working there for over 25 years.  He started out as a student processing Interlibrary Loan requests and moved into a full-time position in Resource Sharing, before switching positions into Technology.  He focused on development work, building... Read More →

Wednesday March 20, 2019 2:15pm - 3:15pm CDT
Weyerhaeuser Boardroom