Options for digital marketing platforms are growing, allowing for greater opportunities to engage patrons online. However, in this era of digital engagement, librarians must consider patron privacy. How do you navigate the need to tell the library’s story and stay within the bounds of data security? What do you look for in a vendor’s privacy policy? This session will help you learn about some of the tools available for targeted marketing, keeping data privacy in mind. We will also explore points to consider before launching a new digital marketing tool.
